Diverse, eye-catching, safe

Packaging criteria for non-carbonated beverages are clear: diversity counts, while product protection, design and environmental compatibility must also be spot on.

• Convenience is a decisive factor for non-carbonated beverage packages. This means: they must be convenient to handle, recloseable and lightweight


• The convenience aspects are all the more important because the trend towards on-the-go consumption continues to grow. Hence, products have to be simple to carry and easy to consume. Moreover, they must be safe to transport and cannot be damaged during delivery


• A wide variety of formats is in demand, from the single-serve carton to the family size package


• Design is also crucial to standing out at the point of sale and for differentiation from the competition


• A further aspect is the protection function: the package must ensure that its contents are unaffected by exposure to light. Additionally, oxygen barriers in the package and seal cater for sustainability of the vitamins